Google is more than just a search engine. In fact, in addition to its search engine, there are tons of free tools GOOGLE provides that can be hugely valuable if you’re a marketer. When it comes to content marketing, the tools you use and the strategies you employ will have a major impact on the end result.Regardless of how much experience you have in the past, you know that there are always a bunch of ways to boost your performance. With so many free Google tools offered, it can be hard to know where to begin. But, don’t worry. Below is a short-list of some of the top Google tools for digital branding and content marketing to get you started.
Introduction About Google Developers:
Google Developers is Google’s site for software development tools, application programming interfaces, and technical resources. The site contains documentation on using Google developer tools and APIs including discussion groups and blogs for developers using Google’s developer products.There are APIs offered for almost all of Google’s popular consumer products, like Google Maps, YouTube, Google Apps, and others.The site also features a variety of developer products and tools built specifically for developers. Google App Engine is a hosting service for web apps. Project Hosting gives users version control for open source code. Google Web Toolkit allows developers to create Ajax applications in the Java programming language.The site contains reference information for community based developer products that Google is involved with like Android from the Open Handset Alliance and OpenSocial from the OpenSocial Foundation.
Google previously ran a project hosting service called Google Code that provided revision control offering Subversion, Mercurial and Git, an issue tracker, and a wiki for documentation. The service was available and free for all OSI approved Open Source projects. The site limited the number of projects one person could have to 25.Additionally, there was a limit on the number of projects that could be created in one day, a 200 MB default upload file size limit, which could be raised, and a 5 GB per project total size limit. The service provided a file download feature, but on May 2013 the creation of new downloads was disabled, with plans to disable it altogether on January 14, 2014. In March 2015, Google announced that it would be closing down Google Code on January 15, 2016. All projects on the site entered read-only mode on August 24, 2015, with the exception of certain Google-owned projects including Android and Chrome.
Error message seen by someone attempting to access code.google.com from an OFAC-restricted country.
Residents of countries on the United States Office of Foreign Assets Control sanction list, including Cuba, Iran, North Korea, Sudan and Syria, are prohibited from posting to or accessing Google Code.Gears was beta software offered by Google to enable offline access to services that normally only work online. It installed a database engine, based on SQLite, on the client system to cache data locally. Gears-enabled pages used data from this local cache rather than from the online service. Using Gears, a web application may periodically synchronize the data in the local cache with the online service. If a network connection is not available, the synchronization is deferred until a network connection is established. Thus Gears enabled web applications to work even though access to the network service is not present. Google announced the end of Gears development on March 11, 2011, citing a shift of focus from Gears to HTML5.
Google AdWords: Keyword Planner
As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost. Keyword research helps you identify the best keywords to target.If you are seeking a tool that helps you find and target the best keywords for your business, the Google AdWords Keyword Planner is the best option. It can help you search for new keyword ideas and suggestions.Out of many tools available, the Google Keyword Planner remains one of the best ways to conduct keyword research. It is user-friendly, with an intuitive interface. You just have to experiment with the tool for a while — running a search after search — for you to understand what works out and give you a better idea of which keyword to use.The fact that it’s extremely simple to use makes you like this free tool a lot. Keep in mind you will need to set up an AdWords account to use the Keyword Planner, but that doesn’t mean you actually have to create an ad.
Google Analytics is probably one of the most powerful Google tools that you can use as a content marketing professional. This tool helps you to get an instant snapshot of your performance over a particular period of time. This alone will give you a clear idea as to whether or not you’re on track to achieving your goals.How long are people spending on your site? Does it have a high bounce rate? How are people finding and navigating your site? All of these important analytical questions can be answered by Google Analytics.
How do you consistently produce quality content for your blog? Do you find it difficult to continually generate fresh ideas? The tool ‘Google Trends’ allows you to see topics currently trending, as well as the current news stories trending. With “stories trending now,” you can find a topic or news story that matches your industry and make your next blog post culturally relevant.In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages and shows related keywords, which can be helpful in getting new keyword suggestions.
Google My Business
Want to get yourself some free advertising on Google? Want your local business to show up before organic search results? With Google My Business , you can easily get a free business listing on Google.All you have to do is claim or add your listing on Google My Business, complete your profile (phone number, address and business category), add photos & videos, and your business can get featured in the search results for local searches.
Google Alerts is also a worth mentioning tool that can be highly useful for content marketers. It helps a lot in discovering relevant published content on the web.Google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once set up, you’ll receive either email alerts or results via RSS whenever these phrases have been mentioned online.
Google Alerts keeps you apprised of the latest news, and lets you know anytime someone mentions your brand, company, products, executives, or your competition, whether on a 3rd-party review site, or even a social network, blog or forum.This PR tool is a great way to keep up with your competition and see where they are getting mentioned and react to online mentions of your brand in a timely manner.
Google Webmaster Tools
Want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools account.Google Webmaster Tools is another free Google product that provides a large amount of valuable data. It is a must-use for webmasters and SEOs. If you have already set up your website with Google Analytics, you can easily add it to Google Webmaster Tools to start learning the following.Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so you can understand how visitors are currently finding you. Google Webmaster Tools also provides options for users to view reports to find broken links, to de-index pages that were accidentally indexed in Google.
Google Search Console
In addition to reviewing the overall health of your site, there are several other things that you can do with this tool. For example, Search Analytics allows you to quickly analyze your performance on Google Search.If you’ve ever wondered how your keywords are performing, you can click the Position box to learn more. This will show you the average position for all of the keywords that appear in Google Search.
As you know, a big part of content marketing is content creation. If you’re doing a lot of writing, make sure you’re 100% comfortable with the tool that you’re using.Google Docs is a simple sharing platform, used for sharing documents, spreadsheets, presentations, drawings and tables with others to view online, download or edit, or just give access to a read-only version of documents. You can even create forms and send them via a link or directly in an email to collect survey answers, crowdsource post information, and other data.