Are you holding a Facebook Page with huge likes but is your fan engagement sinking like the great white star liner, The Titanic.Do you want to skyrocket your social reach via Facebook and get things back working within the bounds and realms of possibility ?Claps J You’ve landed at the right place. I believe I can save you from drowning.As you all know, Facebook Reach is dramatically decreasing and will end up with some negative results if you don’t look at it with an eagle eye.Are you getting the required exposure comparing the time and hard work you’ve put in.Well, today I’ve got some interesting yet effortless techniques that can multiply your Facebook Fan Engagement as easy as taking a candy from a baby.
Introduction About Engagement Marketing:
Engagement marketing, sometimes called “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.
Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create emotional attachment to the product/service.Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer’s attitudes, mood and behaviours. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer’s senses and capture his/her loyalty.There are many aspects which differentiate traditional marketing from the experiential one. First, experiential marketing focuses on providing sensory, emotional, cognitive and rational values to the consumers. Second, experiential marketing aims to create synergies among meaning, perception, consumption and brand loyalty. Furthermore, experiential marketing requires a more diverse range of research methods in order to understand consumers.
Smith has developed a six-step process to develop an effective experiential branding strategy. The first step includes carrying out a customer experience audit in order to analyse the current experience of the brand. The second step is to create a brand platform and develop a touch point with customers. The following step includes designing the brand experience; coordinating the brand’s people, products and processes against the brand proposition. The next steps involve communicating the brand proposition internally and externally. The last step consists of monitoring performance in order to ensure that the brand is meeting its objectives.
Nowadays, experiential marketing is getting more technologically advanced and personalised.The wide spread of the Internet and the increasing competition among online retailers has led to the rise of virtual experiential marketing. VEM uses the Internet and its various channels to create an enriched and engaging experience by using visual and audio tools. VEM relies on an electronic environment that engages customers and arouses their emotional responses to create an unparalleled experience and consequently capture their loyalty. The elements which characterize virtual experiential marketing are: sense, interaction, pleasure, flow and community relationship.Furthermore, affective involvement has been identified as a key factor which affects online purchase intention. Thus, the online experience must emphasize an emotional appeal to the consumer in order to build purchase intention.
Is Facebook Still an Effective Marketing Tool ?
Facebook marketing is important for every company but for budding websites and blogs, it’s even more important. If used effectively, Facebook can become the window to your website or brand. What people see here will be an instrumental to your success. A well-crafted Facebook page can drive up the speed of the traffic and earnings of your blog .The first thing you should realize is that, people around Facebook or rather Social Media in the whole are not aware of every single thing that happens. You and I see different feeds and come across different articles and images.
Facebook was once a place just for keeping tabs on friends and posting images. But, now the trend has changed and Facebook is now bracketed as the most effective business tool. It is an unparalleled space for marketing your products, landing gigs and connecting with your customers.As I said earlier , Facebook reach is dramatically decreasing and it’s now far from an effective tool. It’s high time that you realize that posting bare-boned links with some wordings doesn’t get your good results unless you have a highly authentic page with huge fan base. So, it is very important to craft your social media post in such a manner that it gets the maximum exposure.
The famous American Author , Seth Godin said
“One option is to struggle to be heard whenever you’re in the room. Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.”So folks, do you want to upsurge the reach of your Facebook page ?The first thing to do is to produce unique and quality content. Anything with a difference is accepted by all. They are spotted even through the tiniest holes.So, before making your first move make sure that you have the best quality content. It needn’t be yours, share every great piece of content that snatches your eyes.It would indeed help you build a healthy and warm relationship with your fans and competitors.
Effortless Ways to Skyrocket Your Facebook Fan Engagement
It’s not about Likes , It’s about Engagement
Building a Facebook pages with lots of likes doesn’t bring the deal on. You may have seen a metric on Facebook pages called “People Talking About This”. Have to ever tried to increase “People Talking About This” rather than trying to increase the page likes ?After all, a few engaged followers are much more useful than thousands of people who turn up, like , leave and is never to be seen again. Don’t run behind pooling such bunch of likes into your page. Make use of your small community and activate your action to success.
Sense of humour
This is the trickiest but one which has big dividends. We are not persisting you to post some Cat Memes. (unless your page is about cats) Nobody likes to stay serious reading all those big stuff happening around your niche. Try to keep your fans and readers entertained with some funny stuff that is related to your page niche. As you all know , people love to see trolls and funny posts.
Creating a Poll or asking questions is a good example. This is a great way of learning what your audience likes or dislikes.For instance, if your Facebook Page is about Movies then conducting a Poll about ‘ The Best Movie of 2015 ‘ would really create a great hike. Similarly, you can ask questions. This not only increases your likes and engagement but also helps you build a better interactive relationship with your audience.
Hold fan contest
This is the best thing you can do on Facebook . Showing a bit of appreciation and love to your fans won’t even hurt you a bit in the big run. Social Contests are a great way to increase your likes, engagement, reach and leads.Moreover, contest & giveaways are the fun way to get your audience to participate on your Page.
Fan of the Week
You use Facebook for business but the business runs because you have customers or rather fans. Your fans loved to be recognized for the love they share. So it’s always great to show off a bit of appreciation via any ‘Fan of the Week ‘ app. Always think of a different yet creative way to get people engaged.
The most important point to remember is that unlike advertisements in television or print media the people have total control in Facebook over what they want to see and what they don’t want to .So your Facebook page should be good enough to add value to your fans and above all, it must be interesting and should offer vital information about your topic.